---
title: Case Studies | SSA Group
description: Explore SSA Group case studies to see how mission-driven attractions partner with SSA to elevate guest experiences, grow revenue, and modernize operations.
image: https://landing.thessagroup.com/hubfs/ssa-group-case-studies-feature-image.jpg
---

[![SSA Group Logo 2026](https://landing.thessagroup.com/hubfs/SSA%20Group%20Logo%202026.png)](https://thessagroup.com)

## When hospitality is built with purpose, guests feel the difference.

# Great Attractions Deserve Great Partners

### Case Studies

These stories highlight what's possible when mission-driven attractions and trusted partners work together.

Learn how SSA Group creates meaningful moments that strengthen guest engagement, support teams, grow revenue, and leave a lasting impact.

![US Olympic & Paralympic Museum Front](https://landing.thessagroup.com/hubfs/Case%20Study%20Landing%20Page%20Images%20(1).png)

##### [Bringing the Hall of Fame Festival to Life](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/USOPM%20-%20Hall%20of%20Fame%20Festival.pdf?hsLang=en)

How thoughtful hospitality supported the United States Olympic & Paralympic Museum’s mission and community

![Oklahoma City Zoo SSA Case Study Hero Image](https://landing.thessagroup.com/hubfs/Case%20Study%20Landing%20Page%20Images.png)

##### [Increased Attendance & Flexible Growth](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Oklahoma%20Zoo%20-%20Increased%20Attendance%20%26%20Flexible%20Growth%20-%20Aug%202026.pdf?hsLang=en)

Live data, flexible operations and guest-centered hospitality helped Oklahoma City Zoo shift capacity to meet demand.

![A display of Pokemon merchandise at the Field Museum Pokemon Fossil Exhibit in Chicago](https://landing.thessagroup.com/hubfs/Field-Museum-Case-Study-Landing-Page.jpg)

##### [Where Licensed Retail Meets Museum Storytelling](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Field%20Museum%20-%20Pokemon%20Licensing%20-%20June%202026%20-%20CTA.pdf?hsLang=en)

How SSA brought Pokémon Fossil Museum to life through an authentic, high performing retail experience

![Longneck-Manor-SSA-Group](https://landing.thessagroup.com/hubfs/Longneck-Manor-SSA-Group.jpg)

##### [Connecting Lodging to the Guest Journey](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Longneck%20Manor%20-%20One%20Revenue%20Strategy%20Lodging%20-%20CTA%20-%20July%202026%20(1).pdf?hsLang=en)

See how SSA helped Longneck Manor grow overnight stays while preserving its mission, identity, and intimate guest experience

![sedgwick-county-zoo-admissions](https://landing.thessagroup.com/hubfs/sedgwick-county-zoo-admissions.jpg)

##### [Growing Admissions & Expanding Digital Capabilities](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Sedgwick%20County%20Zoo%20-%20Admissions%20Growth%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

Sedgwick County Zoo and SSA scale admissions and operations by modernizing outdated systems

![Cincinnati-Pin-Trading-Case-Study](https://landing.thessagroup.com/hubfs/Cincinnati-Pin-Trading-Case-Study.jpg)

##### [Driving Guest Engagement Through Experiential Retail](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Cincinnati%20Zoo%20-%20Pin%20Trading%20Program%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

Cincinnati Zoo's unique pin trading program combines retail and education to boost engagement

![saint-louis-science-center-event-space (1)](https://landing.thessagroup.com/hubfs/saint-louis-science-center-event-space%20(1).jpg)

##### [Using Dedicated Event Space to Unlock New Revenue](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Saint%20Louis%20Science%20Center%20-%20Event%20%26%20Catering%20Sales%20-CTA-%20May%202026.pdf?hsLang=en)

SSA and Saint Louis Science Center maximize sales, catering, and event execution in a dedicated event space

![riverbanks-zoo-and-garden](https://landing.thessagroup.com/hubfs/riverbanks-zoo-and-garden.jpg)

##### [Increasing Revenue & Attendance With a Connected Strategy](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Riverbanks%20Zoo%20-%20Admissions%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

Riverbanks Zoo & Garden unifies operations with SSA, significantly growing revenue and attendance

![florida-aquarium-zero-waste-event](https://landing.thessagroup.com/hubfs/florida-aquarium-zero-waste-event.jpg)

##### [Setting a New Standard for Zero-Waste Events](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/The%20Florida%20Aquarium%20-%20Zero%20Waste%20Events%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

Florida Aquarium and SSA Group partner together to reduce landfill waste at large-scale events 

![mopop-local-makers-case-study (1)](https://landing.thessagroup.com/hubfs/mopop-local-makers-case-study%20(1).jpg)

##### [Turning Food & Retail Into a Platform for Local Makers](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/MOPOP%20-%20Local%20Makers%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

SSA and the Museum of Pop Culture source items from local vendors to reflect their community and exhibits

![florida-aquarium-hurricane-support](https://landing.thessagroup.com/hubfs/florida-aquarium-hurricane-support.jpg)

##### [Weathering the Storm Together](https://landing.thessagroup.com/hubfs/SSA%20Case%20Studies/Florida%20Aquarium%20-%20Hurricane%20Support%20-%20CTA%20-%20April%202026.pdf?hsLang=en)

SSA Group supports Florida Aquarium's staff, animals, and marine life through extreme weather 

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